Webcast and Streaming are extremely effective tools for building customer relations, launching products and strengthening your brand. Knowing how to properly host one will help you enjoy all its manifold benefits. Here are some tips to ensure your webcast will run smoothly and successfully.
1. Building Webcast Awareness
One of foundational steps in optimizing the success of your webcast is having the right audience listening and participating in it. Building awareness you will reach your target audience. This may include designing a pre-event website, sending pre-registration and reminder emails to participants, developing and executing a targeted communications campaign, and more. It is also important to continue on building awareness during and after the event to extend the reach and impact of your message.
2. The Pre-Event Assessment
To execute a successful webcast, conducting a thorough assessment is vital. Fulfilling this requirement includes testing and ensuring proper internet infrastructure is available at the event’s location, and determining appropriate A/V equipment required (e.g. the number of cameras, lighting, audio and video mixers, etc.), based on both the physical space of the venue, and your business objectives.
3. Network & Equipment
The quality of the entire webcast network depends on the quality of its streaming media. It includes the A/V equipment, the quality of the encoder and its software & programming, the content delivery network, and streaming support infrastructure.
4. Audience Interactivity & Engagement
The proper use of innovative technologies is making it possible to further the impact of webcasting, giving your online participants an opportunity to interact and engage with your event’s host and message. You can engage your audience by incorporating collaborative and interactive components into your streaming to enable real-time feedback by means of social media applications, live Q&A, online polling, touch-screen interfaces, and more. By understanding your business objectives, and your audience, you can choose the right interactivity & engagement tools to ensure that your target audience stays captivated and involved, and finally, internalizes your webcast message.
5. The Right Team
Having the right team in place not only ensures your webcast event is a success, but also makes a big difference in its making, turning the complex process into a simple and powerful way to enhance your company’s communication strategies.