Things to know when choosing a Video Conferencing Provider

Integration with existing infrastructures, security, and other criteria to consider when choosing a cloud video conferencing provider.

Integration with Existing Infrastructures

Cloud-based video conferencing services can be used independently or can be easily integrated with existing on-premises video infrastructures as well as other commonly used tools. These services can help organizations with existing video conferencing equipment grow their systems without investing a heavy capital. For example, when an acquisition is made, a company could provide the newly acquired organization with a video conferencing client to facilitate the integration process. Video conferencing is also a useful tool to manage business relations with foreign partners.


Cloud-based videoconferences can be just as secure, or even more secure, than in-house video services, because professional video conferencing providers have specific expertise in their equipment, communication protocols and the network aspects of cloud computing. Besides, they have dedicated resources that focus solely on operating and securing their equipment and applications. While many businesses, especially small and medium-sized ones, usually do not have this level of expertise, and often cannot afford to pay a committed team to secure their in-house video infrastructures.

Connectivity and Performance

A good video conferencing service can be used on any device: from professional endpoints (H.323/SIP video conferencing) to personal computers, tablets, and smartphones. It can also be used via 3G/4G mobile networks, making it possible to participate in video meetings and video calls even when traveling or being away from the office or from home. Moreover, all of this should be possible maintaining a high level of video quality. So, good cloud video conferencing services take into account both the processing capabilities of the device in use and the network bandwidth available during web conference, videoconference or video call. Constantly measuring these parameters, the service adapts video resolution in real time to ensure the best video quality on each device.

Major Outreach

Cloud video conferencing services expand the limits of business meetings, making it possible even for remote workers and people outside the company (for example, telecommuting staff or aspiring job applicants) to participate in videoconferences or web conferences via browser-based video conferencing client. Moreover, some customers already have in-house video endpoints in their meeting rooms, and a good video conferencing service provider is able to provide them with current network and infrastructure testing, as well as with endpoints for sale or rent.

Free trials

It’s advisable to ask the provider whether it’s possible to carry out some tests before buying their cloud video conferencing service. The test should involve all types of devices you plan to use: H.323/SIP video conferencing systems, PCs, tablets, smartphones. You should also try to connect from different locations and via different networks (3G/4G mobile networks as well) and to share documents and presentations during the test videoconference. A good video conferencing provider offers at least one trial session or few free trial days.


So, there is a wide range of criteria to consider when choosing the video conferencing provider that best suits your needs. Given the increasingly important role this tool is playing in the modern business world, the choice of video conferencing solution should be done carefully and after at least one free trial.

Are you searching for a video conferencing provider? Perhaps you might like to try JOINVIDEO, our cloud-based videoconferencing service