VIDEOCONFERENCE ranks third on executives’ list of preferred means of communication

Business leaders tell why they prefer videoconferencing (or why they don’t)

Polycom: videoconference ranks third on executives’ list of preferred means of communication

According to Polycom research, almost all decision makers (96% of them, to be precise) believe that videoconferencing systems can remove geographical barriers and improve productivity of working groups, dispersed all over the world. Being asked about the preferred means of communication, respondents ranked videoconference third (47%) after email (89%) and voice conference calls. Executives believe that in the course of the next three years, video will remain their favorite collaboration tool (52%), followed by email (51%) and voice conferencing (37%).

Meanwhile videoconferencing will continue to be pervasive over the next three years, the preferred devices will remain desktops and laptops (72%), while the use of mobile devices and specialized rooms will increase to 55% and 51% respectively. At the moment, however, the most widely used tools are laptops and desktops (75%), followed by conference rooms (48%) and mobile devices (42%). “The growing popularity of videoconferencing at home, especially now, when new generations are becoming part of the corporate workforce, gives a major boost to the increased preference for video collaboration and its adoption in the workplace,” says Jim Kruger, chief marketing officer of Polycom.

A key factor in the popularity of videoconferencing in the office and at home is it’s ease of use, connection quality and the ability to provide the level of safety required by business environment. Not less important are human factor and willingness to adapt to the cultural differences in international communication. The survey held by Polycom has also revealed that more than 83% of respondents use videoconferencing solutions at home. The survey has also discovered the first three factors that make videoconference an ideal solution for a collaboration meeting: high-quality audio, simple and easy-to-use technologies, maintaining good eye contact with any participant of the conference (58%).

Those who are already using videoconferencing state that the main benefits are: improved collaboration among geographically dispersed colleagues (54%), greater clarity of the topics being discussed (45%) and more efficient meetings (33%).