According to the recent “Global View: Business Video Conferencing Usage and Trends” survey, conducted byRedshift Research with participation of about 1,200 top executives from 12 countries, videoconferencing is increasingly spreading in the business world. At the moment, the most popular corporate communication tool is email, preferred by 89% of managers surveyed, followed by conference calls (64 %). Almost half of the companies surveyed (47%) consider videoconferencing as their preferred means of communication, but this percentage is expected to increase rapidly in the near future: it is expected that in just three years videoconferencing will become the means of communication used by a greater number of managers and entrepreneurs (52%), surpassing e-mail (51%) and conference calls (37%).
This estimated service satisfaction increase is based on multiple benefits, provided by videoconferencing: entrepreneurs surveyed confirm better collaboration among globally dispersed colleagues and partners (54%), greater clarity of the topics being discussed (45%) and greater effectiveness in achieving meeting objectives (44%). It’s important to note that as much as 76% of respondents are already using videoconferencing solutions, and 56% say they videoconference at least once a week. In the emerging countries, such as Brazil, India and Singapore, the percentage of videoconferencing users exceeds 66%.
The global spread of this tool is closely related to its technological innovation, which allows managers from all over the world to use all kinds of advanced devices: 75% of respondents use desktops and laptops, while 42% use tablets and smartphones (this percentage will increase up to 51% in the next 3 years). In an organisation, marketing is the area where video collaboration is used the most (64%), followed by IT/engineering and facilities (62%). In terms of daily usage of video collaboration at work, human resources department (32%) is the one where videoconferencing is more frequent.
From a functional perspective, the respondents use videoconferencing mainly for collaboration between one office and another, as well as for international meetings. 96% of management and top management confirm that videoconferencing helps enterprises defy distances and break down cultural barriers to improve productivity, and 89% of them think that it is necessary to establish a code of conduct to help people make better use of videoconferencing at work.